Johannesburg, South Africa — The 2025 Effie Awards South Africa has unveiled the distinguished panel of industry experts who will serve on its Grand Jury, responsible for assessing this year’s top Gold-winning campaigns. This esteemed group is tasked with the critical role of determining which of these campaigns may be worthy of the prestigious Grand Effie, awarded only to those that demonstrate exceptional marketing effectiveness.
The Grand Effie is not awarded annually; it is given only when a campaign exhibits clear, measurable results and a lasting impact. The 2025 jury will convene in person on Thursday, August 28, to evaluate submissions that meet these stringent criteria, according to organizers.
Co-leading the panel are Refilwe Maluleke, the Executive Head of Marketing at Discovery Health, and Ahmed Tilly, a Creative Consultant at Number 10 – A Creative Consultancy. Their leadership is expected to guide the rigorous evaluation process.
The Grand Jury comprises an impressive lineup of industry figures:
– Refilwe Maluleke (Jury Co-Chair) — Executive Head of Marketing, Discovery Health
– Ahmed Tilly (Jury Co-Chair) — Creative Consultant, Number 10 – A Creative Consultancy
– Elizabeth Mokwena — Executive Marketing Director, Unilever
– Fran Luckin — Chief Creative Officer, VML South Africa
– Grant MacPherson — Chief Marketing Officer, KFC
– Kagiso Musi — Group Managing Director, Meta Media
– Laurent Marty — Strategic Planning Director, Joe Public
– Neo Makhele — Chief Strategy Officer, Ogilvy South Africa
– Suhana Gordhan — Chief Creative Officer, Love Song
– Steph van Niekerk — Executive Creative Director, TBWA/South Africa
– Nthabiseng Matshekga — Executive Head, Integrated Marketing and Experience, Nedbank
– Vaughan Croeser — Vice President, Marketing, SAB ABInBev
– Thabang Skwambane — Chief Executive Officer, Nahana Communications Group
Gillian Rightford, Executive Director of the Association for Communication and Advertising (ACA) for the Effie Awards South Africa, expressed her enthusiasm for the jury’s composition. She remarked that the expertise and diverse perspectives represented by the panel members are vital for identifying campaigns that truly excel in effectiveness. “It’s a significant responsibility, and we are confident this group is well-equipped to meet the challenge,” she stated.
The Effie Awards South Africa are presented by the ACA and receive sponsorship from notable organizations, including Nedbank, SAB, and Unilever, along with additional support from Lobengula Advertising and media partner Modern Marketing.
For more details, individuals are encouraged to visit the official Effie website or follow their social media accounts for updates.
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