New York, New York — The New York Festivals AME Awards, which have recognized marketing effectiveness globally since their inception in 1994, announced the recipients of their 2025 awards. This year’s honorees were chosen by a prestigious Grand Jury composed of top executives and strategic leaders from around the world. They evaluated the submissions for their innovative creativity and measurable impact.

With entries hailing from six continents, the jury presented several top honors, including the coveted AME Grand Award (Best of Show), three Regional Campaign of the Year awards, and the inaugural AME WE Champion Campaign of the Year. In addition, eleven Gold Towers, eleven Silver awards, twelve Bronze awards, and twelve Finalist Awards were distributed.

The winning campaigns showcased a variety of social issues, including disability rights, gender equality, organ donation promotion, and immigrant advocacy. Agencies employed an array of modern techniques like artificial intelligence, audio branding, gamification, social media engagement, and elements of the Japanese art of Kintsugi, all aimed at fostering deeper connections with consumers and enhancing market presence.

Ogilvy UK garnered the AME Grand Award, along with Regional Campaign of the Year honors for Europe and the inaugural AME WE Champion Campaign of the Year, for its “Real Beauty” initiative for Dove. By challenging conventional beauty standards, this long-standing campaign has positioned Dove as a leader in promoting inclusivity and self-esteem. It highlights how consistent messaging can lead to sustained brand effectiveness.

In Latin America, VML Argentina’s “Absurd Promises” earned the Regional Campaign of the Year title. The campaign brought attention to a problematic law requiring individuals with Down syndrome to renew their disability certificates annually. With the help of the Complexity Index, an AI tool, the campaign monitored political candidates’ promises in real time during the 2023 presidential race, ultimately prompting legal reform that benefitted over two million people.

Meanwhile, the North American Regional Campaign of the Year award went to VML USA for their “Napkins of Rights” campaign for the Florida Immigrant Coalition. This clever initiative printed essential legal rights on napkins at local restaurants and food trucks, addressing fears surrounding a stringent anti-immigrant law in Florida. The campaign led to a substantial increase in inquiries to the Coalition, showcasing the potential for modest yet impactful solutions.

VML received widespread recognition for their innovative approaches, also earning multiple Gold Towers for campaigns across several countries, including Belgium for “Finding Juliette,” Spain for “Ridiculously Good,” and the UK for “Waiting to Live.” In addition to its Gold awards, VML USA claimed eight Silver and five Bronze Towers.

Other agencies were also honored for their effective marketing strategies, with VCCP winning Gold for “Daisy vs. Scammers” for Virgin Media, alongside commendations for DDB Group Hong Kong and Zulu Alpha Kilo.

The results of this year’s competition will be compiled into the AME Report, which ranks the most effective agencies and brands based on points earned from winning entries. The report is set for release in September.

For those interested in exploring the award-winning campaigns, the AME showcase is available for viewing. The previously announced winners of the 2025 AME Greater China Awards are also part of the showcase.

This article was automatically written by Open AI. The people, facts, circumstances, and story may be inaccurate, and any article can be requested removed, retracted, or corrected by writing an email to contact@publiclawlibrary.org.