Dubai, UAE – The second regional round of judging for this year’s Immortal Awards took place in Dubai on Wednesday, with the MEA jury meticulously evaluating a collection of the region’s most creative advertisements to determine which would advance to the global finals. This event, held in collaboration with Boomtown Productions, saw a gathering of nine esteemed jurors who were tasked with narrowing down an impressive 23-piece shortlist to just four finalists.
The finalists, chosen for their exceptional creativity and impact, include AnNahar Newspaper’s “The New President” crafted by Impact BBDO; Arla Foods’ “Selfless Shelves” by FP7 McCann Beirut; Nedbank’s “Youth Honours Board” by Joe Public; and Saudia Airlines’ “ProtecTasbih” by Saatchi & Saatchi Dubai. These outstanding projects will now compete against other regional winners from Europe, North America, Latin America, Asia, and Australia and New Zealand.
This year’s MEA jury boasted a diverse lineup of creative leaders including Paul Banham, Chief Creative Officer at MullenLowe MENA, and Pierre Carnet, Managing Director at MassiveMusic Dubai, among others, all bringing a wealth of experience and unique perspectives to the judging table. The day’s discussions were characterized by a keen focus on innovation, execution, and the ability to communicate compelling narratives.
Those projects that did not make it to the final round also deserve recognition for their creativity and the acclaim they brought from various corners of the industry. These included entries ranging from AnNahar Newspaper’s “The Essential Press Guide From The Middle East” to Samsung’s “Try Galaxy Fold Experience” by Cheil UAE.
This rigorous selection process ensures that only the most exceptional works represent the MEA region in the final round scheduled for December. These entries not only reflect the high standards of the advertising industry in the region but also underscore the diverse cultural influences and unique approaches to storytelling that characterize MEA’s creative landscape.
As anticipation builds for the final global round of judging, the industry watches keenly to see which of these regional winners will ascend to receive the coveted Immortal Award or Commendation. The culmination of this event will not only highlight the best in advertising worldwide but also set the bar for future creative endeavors in the industry.
The Immortal Awards serve as a testament to the vibrant creativity that thrives within the global advertising community, providing a platform for professionals to showcase their best work and compete on an international stage.
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