Paris, France – As the prestigious annual Immortal Awards continue, France has recently spotlighted its top creative projects in the national round of judging. A distinguished panel comprising France’s leading creatives and producers convened on October 15 to deliberate on the 19 highest scoring entries from the competition’s online judgments. After thorough discussions, seven projects emerged as finalists, epitomizing the pinnacle of French commercial creativity over the past year.
These top seven entries now advance to the European round, where they will square off against standout submissions from other regions including Ireland, the Nordics, and Germany. The competition will intensify on October 24 when these creative works vie for a spot in the global final round, with the ultimate goal of clinching an Immortal Award or Commendation.
This year’s France finalists boast a range of inventive commercials that push the boundaries of advertising. The selection includes “Super” by CANAL+, crafted by BETC Paris, and “Distance – Rob It To Get It” also by BETC Paris. Soldats submitted two prominent entries with “Heetch – Heetchhhh” and “Renault – Push It To The Limit,” both of which demonstrate bold storytelling and innovative concepts. Publicis Conseil, another major player in this lineup, delivered “Orange – Safe Phones,” “Renault – Cars to Work,” and “Solar Impulse – A.I IMPULSE,” each offering a unique narrative and aesthetic approach.
The jury responsible for selecting these finalists consisted of Pierre Cazenave-Kaufman of Soldats, Anne-Sophie Guerin from McCann Paris, Damien Guiol of Change – an FCB Alliance, Clara Noguier of DDB Paris, Ibrahim Seck from Monks Paris, and Marco Venturelli, who serves dual roles as CEO and CCO of Publicis Conseil & CCO for Publicis Groupe France. Their diverse backgrounds and vast industry experience guided their selection, ensuring that only the most groundbreaking works were chosen.
Not making it to the next round were other notable projects including AIDES’s 40th anniversary campaign by STRIKE, an unconventional career campaign for BNP Paribas by Publicis Conseil, and the dynamic “Miles in Action” for FLYING BLUE by Dentsu Creative France, among others. These entries, though not advancing, highlighted the competitive nature and high standard of submissions this year.
The Immortal Awards showcases a unique platform for creative professionals to present their best works on an international stage, fostering a sense of achievement and recognition within the global creative community. As these finalists prepare for the forthcoming European judging round, they not only represent France but also carry the aspirations of their creative teams and clients, hoping to garner further acclaim in the fiercely competitive arena.
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