The Gerety Awards are poised to spotlight the world’s most innovative advertising work through in-person jury sessions scheduled across 15 global cities. This prestigious ceremony will unite powerful industry leaders in both agency and corporate sectors to evaluate and honor top-notch creativity in adverts that have made it to market with client approval between January 1, 2024, and the closing date.
Judging will be primarily based on the novelty of creative ideas and the fineness of their executions. The sessions aim to set new benchmarks in advertising standards, celebrating ideas that not only stand out creatively but also resonate profoundly with consumers.
In New York, Rosie Bardales, the Chief Creative Officer at VML New York, takes the helm as the President of the New York Gerety Jury. Bardales highlighted the significant progression of female leadership in the industry since the iconic “A Diamond is Forever” campaign penned by Frances Gerety in 1948. However, she noted the unique value in having a diverse group of women critiquing and leading the discourse on industry excellence. This year’s jury panel promises a day rich with creative exploration and inspiration drawn from excellently crafted campaigns.
The executive jury in New York comprises several notable personalities, including Stefanie Gunning from McKinney, Elena Knox from BBDO New York, and Cinzia Crociani from McCann New York. Other key members are Julia Neumann of Le Truc, Kerry Ciociola from FCB Health New York, Maddy Kramer at Dentsu, Crissy Sprivey from BURSON, Sarah Anderson at Forsman & Bodenfors, Whitney Headen from 19parkinc, Katherine Naylor Pullman representing Hello Sunshine, Megan Skelly of Edelman, and Juliana Constantino at Pereira O’Dell.
Lucía Ongay, the president of the Gerety Awards, emphasizes that the jury’s diverse composition is crucial in defining the winners. According to Ongay, the awards not only uphold high standards in advertising amidst global uncertainties but also spotlight campaigns that effectively connect with influential consumer demographics.
In total, more than 240 industry leaders from 50 countries will contribute their expertise to the 2025 Gerety Awards. These jurors are tasked with defining the shortlisted entries and selecting the standout agency and production company of the year from each participating country.
Those interested in following the latest developments of the 2025 Gerety Awards or in submitting entries can do so by visiting the official awards website.
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