LAS VEGAS – The London International Awards (LIA) is set to convene an esteemed panel of global creatives for its 2025 Audio & Radio competition at Encore @ Wynn Las Vegas. The judging will occur from September 25 to October 3, with Sbu Sitole, Chief Creative Officer of The Odd Number based in Johannesburg, serving as the jury president.
Sitole brings a wealth of experience, having previously participated in judging panels for various major international awards. His agency recently earned the title of Independent Agency of the Year for the Africa and Middle East regions at the Loerie Awards 2024. His involvement in the judging underscores the competition’s commitment to high-quality standards and creativity.
“I have a deep passion for radio and audio in advertising,” Sitole remarked. “I cherish beautifully crafted pieces and the unique ability audio has to engage listeners, taking them on a journey through sound. I am eager to see concepts that challenge conventional norms while advancing the genre.”
The audio and radio landscape has evolved far beyond traditional broadcasting. Innovations such as podcasts have created new opportunities for audience engagement, allowing listeners to consume content whenever and wherever suits them. This shift highlights the increasing relevance of audio as a versatile and dynamic communication channel.
Barbara Levy, President of LIA, expressed enthusiasm for Sitole’s leadership as the jury president. “We are thrilled to have Sbu, the first South African to take this role, joining us in Las Vegas. His passion for the audio medium and the high caliber of his fellow jurors will undoubtedly lead to the recognition of outstanding ideas and craftsmanship.”
The 2025 Audio & Radio jury comprises a diverse group of professionals from various corners of the industry. Alongside Sitole, the jury includes Chad Broude, Co-Founder and Co-Chief Creative Officer at Highdive Advertising in Chicago; Paul Chan, Chief Creative Officer at Cheil Hong Kong; and Vanya Drakul, Partner and Sound Director at PIRATE SOUND in Toronto, among others.
The panel also features Ian Jeffreys from TEMPEST Original Music & Sound in Brooklyn, Hope Malloy from Grey, Stephen Rogers from Droga5 Dublin, Roxane Schneider from FCBNY, Eloise Smith from The Oliver Agency in London, and Marielle Wilsdorf from Scholz & Friends in Hamburg.
As the judges deliberated, each piece submitted for consideration will be evaluated thoroughly, ensuring that only the most innovative and creatively audacious works will take home accolades.
This year’s competition promises to celebrate not just exceptional audio creations but also the skill and artistry that contribute to the ever-evolving landscape of radio and sound.
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