Mumbai, India – This year’s Immortal Awards have advanced three noteworthy projects to the finals, signaling a strong year for India in showcasing commercial creativity. A distinguished panel of jurors selected the trio of finalists after reviewing 10 potential candidates, setting the stage for the next round of competition in the larger Asian market.
During the comprehensive judging process, industry experts deliberated on which projects epitomized the pinnacle of creative ambition and execution in India over the past year. The finalists now aspire to continue their success in the upcoming regional competitions across Asia.
The projects under consideration include “Battlegrounds Mobile India – Royale Pass,” devised by DDB Mudra Group, “HDFC Bank – Lulumelon EOSS” developed by FCB Kinnect, and “Motorola India – Motorola Deep Connect” created by Dentsu Creative India. These campaigns stood out among the entries for their innovative approaches and impact, earning a spot as nominees for further assessment in the regional Asian rounds.
The selected campaigns will compete against the highest scoring projects from other countries in Asia at the regional judging phase. Those that excel will make their way to the final global judging scheduled for December 5, where they will vie for the prestigious Immortal Award or a commendation.
On the judging panel this year were several prominent figures from the advertising world, including Sandipan Bhattacharyya, chief creative officer at Grey South Asia; Mayuresh Dubhashi, chief creative officer at FCB India; Mahima Mathur, creative director at DDB Mudra; Vasudha Misra, president of creative at Lowe Lintas; Mukund Olety, chief creative director at VML India; Varun Shah, managing partner at Publicis Production India; and Shruthi Subramaniam, senior creative director at BBDO India.
Their expertise and critical eye helped to refine the selection, choosing campaigns that not only represent the best in India but also stand a chance to shine on a global stage. The judging process highlights the vibrant and diverse capabilities within India’s advertising industry, pointing to a rich vein of creativity that has the potential to resonate across borders.
While three projects moved forward as finalists, the remaining entries on the Immortal Awards 2024 India Shortlist demonstrated significant creative merit, though they did not advance to the next round. Such contributions include projects from Britannia Good Day, Buckaroo Footwear, EXIDE, P&G India, Steadfast Shredders, The Times of India, and Unipads, each reflecting various facets of creative expression within the market.
As the competition escalates, all eyes will be on these Indian finalists as they aim to uphold the region’s reputation for outstanding creative work in the impending rounds. These projects not only carry the aspirations of their creative teams but also epitomize the innovative spirit of India’s commercial creative sector, aiming to make an indelible mark on the global stage.
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