Las Vegas, USA – The London International Awards (LIA) has announced call for entries for its landmark 40th annual ceremony. This year, the prestigious awards show will welcome creative talents from around the globe to the Encore at Wynn in Las Vegas, where a panel of accomplished Jury Presidents will preside over 30 diverse categories.
Spearheaded by the highly acclaimed Linda Cronin, EVP Global Media at Monks, the 2025 event features the debut of the Creativity in Media category. Cronin emphasized the critical role of innovative media strategies in enhancing digital outreach and overall media effectiveness, highlighting the increasing synergy between creative teams and media strategists.
“LIA continually strives to recognize the boundary-pushing work that not only captures attention but also delivers tangible outcomes,” said Barbara Levy, President of LIA. She described the selection of judges as a meticulous process intended to gather top-level leaders capable of discerning the finest in creativity.
The 2025 Jury Presidents are notable figures from various sectors. These include Chaka Sobhani, Global Chief Creative Officer at DDB Worldwide for categories like Ambient & Activation and Billboard; Sbu Sitole, Chief Creative Officer of The Odd Number in Johannesburg for Audio & Radio; and Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup, overseeing Branded Content and Entertainment.
Other key figures include Sandi Preston from Translation, Brooklyn, who will evaluate Creative Strategy, and Gavin Chimes from Howatson+Company, Sydney, who will look into Creativity in B2B and Transformative Business Impact. From Design to Health & Wellness, each category is led by professionals distinguished within their respective fields.
Judging will take place from September 25 to October 3, 2025, ensuring a hands-on evaluation process in which each judge reviews every entry in their category. This comprehensive approach allows for a collaborative decision-making process on awarding Gold, Silver, and Bronze Statues, in addition to determining the potential Grand LIA winners.
Participation in the LIA not only benchmarks talent against the highest international standards but also contributes to broader industry recognition, as LIA is included in the WARC Creative 100 Rankings. Information on entry requirements and category specifics can be found on the LIA awards website.
At present, there’s an incentive of a 25% discount for those who finalize their entries by June 10th. As such, potential participants are encouraged to submit early to capitalize on this discount.
In addition to promoting innovation and excellence in the creative sector, the LIA provides all involved an equal opportunity to observe and engage in the adjudication process, lending transparency and credibility to the final outcomes.
For more details and updates about the panel, categories, or submission guidelines, please visit the official London International Awards website.
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