Kuala Lumpur, Malaysia – Industry leaders in marketing have come together as the jury for the inaugural NEXT Awards Malaysia 2025. The awards aim to celebrate exceptional marketing campaigns and innovative strategies that exemplify creativity and influence within the sector.
Designed to illuminate forward-thinking work in marketing, the NEXT Awards Malaysia 2025 is a prestigious platform for professionals, agencies, and organizations to showcase their contributions to the evolving marketing landscape. This initiative is poised to recognize those who are pioneering impactful strategies in Malaysia.
The jury panel features a distinguished group of marketing professionals, each bringing a wealth of expertise and insight to the evaluation process. This diverse panel will be instrumental in identifying and honoring the top entries across numerous categories.
Among the initial jury members are prominent figures such as Ngai Yuen Low, Chief Merchandise & Marketing Officer at AEON Co (M) Berhad, and Stephanie Caunter, Director of Customer Insights at AIA Malaysia. Other notable members include Diana Boo of Boost Holdings, Fatin Sarjat from FGV Holdings, and Imun Lim of FrieslandCampina, showcasing a rich tapestry of talent from various sectors.
The NEXT Awards will encompass a total of 49 categories, reflecting achievements in campaigns, agency performance, and individual contributions, along with the esteemed Grand Prix honors. This accolade will highlight brands, agencies, and technology firms that excel across multiple categories.
Judging will involve a thorough review process. All scores submitted by the jury will be scrutinized by the head judge, who will have the ultimate authority in determining the finalists and winners.
A unique aspect of the NEXT Awards is its tournament-style format. Bronze, Silver, and Gold awardees will automatically advance to the NEXT Awards Asia-Pacific finals, pitting them against winners from other countries, including the Philippines and Indonesia. This regional event is scheduled for November 28, 2025, in Singapore.
The criteria for judging are meticulously defined for various categories. For marketing campaigns, judges will consider objectives, strategy, execution, and results. Agency evaluations will focus on performance, culture, innovation, and influence. Individual awards will assess business contributions, leadership, and industry impact, while team categories will look at culture, innovation, and performance.
The upcoming Gala Night for the NEXT Awards Malaysia is set for October 23, 2025. Important dates leading up to the event include the Early Bird Deadline on July 4, 2025, and the final entry deadline on August 6, 2025, marking critical milestones for participants.
For marketing professionals seeking to enter, submissions for the NEXT Awards Malaysia are now open. The event also welcomes entries from the Philippines, Indonesia, Singapore, and other APAC nations, further enhancing its regional significance.
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