London, UK — The esteemed WARC, recognized globally for its insights into marketing effectiveness, has announced its jury for the anticipated WARC Awards for Asia-Pacific 2025, held in collaboration with LIONS. This distinguished event celebrates superior strategic marketing initiatives across the region that have significantly contributed to business growth.
The awards will feature a panel of top-tier industry professionals, representing a broad spectrum of both global and local brands including Budweiser, Kraft Heinz, Mars Wrigley, and Suntory PepsiCo, along with major agencies such as Dentsu, Leo Burnett, and Ogilvy. These experts hail from various corners of the Asia-Pacific region, bringing with them an enormous wealth of knowledge and experience.
Leading the jury as chair is Matt Che, Chief Marketing Officer at Budweiser, APAC. Che expressed his enthusiasm for the awards, noting, “The WARC Awards hold a distinguished history in APAC, highlighted by multiple WARC Grands Prix wins in the past. I look forward to delving into the creative submissions we expect for the 2025 competition.”
John Bizzell, Awards Lead at WARC, elaborated on the composition of the jury, emphasizing the blend of expertise and cultural perspectives that will enrich the award selection process. Bizzell is eager to collaborate with such highly respected professionals to spotlight exceptional strategic work that delivers substantive commercial impact.
The Asia-Pacific competition is a part of the global WARC Awards framework and is judged meticulously according to the established criteria of the Creative Effectiveness and the B2B Effectiveness Ladders. This rigorous process ensures that the awards recognize the most impactful and innovative marketing strategies in the region.
The 2025 jury panel includes diverse industry leaders like Abhimanyu Khedkar, Managing Partner at Leo Burnett, India; Ada Lazaro, Chief Marketing Officer at McDonald’s, Philippines; and Allen Cai, Chief Marketing Officer at Kraft Heinz, China. Additional jury members include Brent Smart, Chief Marketing Officer at Telstra, Australia; Cindy Eliza Vaz, Chief Digital Officer at IPG Mediabrands, Malaysia; and Erica Kerner, Managing Director, Global Head of Brand Partnerships & Events at Standard Chartered, Singapore, among others.
This expert jury will evaluate entries across 12 distinct categories ranging from Brand Purpose to Strategic Thinking, recognizing excellence through Gold, Silver, and Bronze awards. The regional chairs, representing Asia Pacific, Europe, Middle East and Africa, Latin America, and North America, will also collectively select the winners of the highly esteemed Grands Prix from among all the regional Gold winners.
With such a broad array of categories, the WARC Awards for Asia-Pacific aim to cover every facet of marketing effectiveness, paving the way for innovative strategies and meaningful business outcomes driven by creative marketing solutions.
The WARC Awards for Asia-Pacific 2025 not only highlights best practices but also sets benchmarks for marketing effectiveness across the globe, celebrating the brilliant minds shaping the future of marketing in the region.
For more details about the WARC Awards and information on entry submissions, interested parties are advised to access the official guidelines and jury biographies provided by WARC.
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