New York, NY – In a gathering of creative marketing elite, The One Show 2025 prepares to honor the most exceptional marketers with the esteemed CMO Pencil award. This coveted accolade celebrates marketing leaders who have seamlessly integrated creativity into their strategies to amplify brand strength and propel business growth.
Revolving around the core of innovation in marketing, this year’s jury panel comprises a notable assembly of industry leaders. These include Tyler Bahl of Activision in Los Angeles, Leslie Berland from Verizon in New York, Sofia Colucci at Molson Coors based in Chicago, and Adam Harter of LIV Golf, also in New York. Additionally, Stephanie Jacoby from Diageo in New York, Sungwon Jee of Hyundai Motor Company hailing from Seoul, and Vanessa Wallace of Savage x Fenty in Los Angeles will be lending their expertise to judge the entries.
Transformations in eligibility criteria this year usher in a new wave of inclusivity, permitting industry professionals across the spectrum to submit entries that underline the pivotal role of their client partners. Such a shift from the earlier requirement, which only allowed submissions from the highest-scoring entries and multiple Gold Pencil winners, broadens the opportunity for a diverse range of innovative works to be recognized.
Highlighting the historical caliber of the CMO Pencil award, previous laureates include distinguished marketers such as Ally Young from Skinny in New Zealand, Lorraine Twohill at Google, Raja Rajamannar of Mastercard, Kathleen Hall from Microsoft, David Rubin at The New York Times, and Stephen Tisdale of State Street Global Advisors.
Beyond the individual accolades, The One Show also showcases excellence in sustained creative partnerships through the Penta Pencil. This award honors enduring collaborations between agencies and brands that have consistently delivered outstanding creative output over a period of five years.
Looking ahead, the timeline for this year’s submissions closes on February 28, 2025. The finalists will be unveiled in April, with the winners celebrated during Creative Week, scheduled from May 12-16, 2025, in New York. Victories in these categories play a significant role in The One Show Creative Rankings as well as The One Club’s Global Creative Rankings, benchmarking agencies, brands, production companies, and individuals on an international scale.
As the industry continues to evolve, The One Show 2025 encapsulates a pivotal moment in contemporary marketing, showcasing the dynamic interplay between creativity and strategic marketing outcomes, setting the stage for future innovations in the field.
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