Lelystad, Netherlands — The future of agricultural innovation is taking root with the upcoming PotatoEurope 2025, where the brightest advancements in the potato industry will be spotlighted. Set against the backdrop of the Wageningen University & Research Open Crops location, this prominent event is scheduled for September 3-4 and promises to assemble a constellation of sector leaders, innovators, and advocates.
In a collaborative effort with PotatoWorld magazine, the event will highlight the PotatoEurope Innovation Award, which celebrates pioneering solutions in the field. The award is designed to showcase innovations that propel the potato sector toward sustainability and greater efficiency across the supply chain.
The jury for the Innovation Award comprises experts like Johan Warringa, business unit manager at WUR Open Crops, and Jan Gottschall, a policy officer from the Dutch Potato Organization, among others. Their diverse expertise from various facets of the industry ensures a comprehensive evaluation of the entries. Rob Donker, Roger de Groot, and Jaap Delleman also lend their specialized knowledge to the panel, representing cooperative council, governmental, and journalistic perspectives, respectively.
Roger de Groot, the mayor of Noordoostpolder and the jury chairman, stressed the importance of innovation to the sector, especially within Emmeloord, renowned as the World Potato City. He remarked on the synergy of progress and collaboration within the region that the Innovation Award aims to foster.
This year’s event anticipates a wide array of entries with three companies set to receive honors in gold, silver, and bronze categories during the opening ceremony. The categories highlight not just the proficiency of their innovations but also their potential impact on the industry.
Organizers have also noted that the fair’s exhibitor spaces are almost completely booked, signaling strong interest and participation from both returning stakeholders and newcomers to the event. Kuno Jacobs, an event organizer with DLG Benelux, reflected on the enthusiasm surrounding the event’s core attractions such as machinery demonstrations and trial fields.
The deadline for companies to register for the Innovation Award is June 16, with applications accepted through the PotatoEurope website.
As PotatoEurope 2025 approaches, the event is poised to offer an insightful glimpse into the future of the global potato industry, emphasizing the critical role of innovation in its evolution.
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