Advertising

Creative Heights Reached: Dentsu Digital’s ‘Sato 2531’ Captures Best of Show at 2025 New York Festivals Advertising Awards

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New York, N.Y. — The New York Festivals Advertising Awards announced its winners for 2025, showcasing the industry’s most innovative campaigns and creative excellence. Under the leadership of executive jury president Javier Campopiano, a panel of esteemed global leaders in marketing evaluated this year’s submissions to recognize outstanding work across multiple categories. The awards ceremony highlighted notable achievements, including the prestigious Best of Show Award, eight Grand Awards, 57 Gold Tower Awards, 68 Silver Towers, and 114 Bronze Towers. A complete list of winners is available in the 2025 showcase provided by the festival. Every … Read more

Surge in Legal Advertising and Third-Party Funding Drives Up Insurance Rates, Experts Warn

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New York — A recent report from the Insurance Information Institute indicates that a significant uptick in attorney advertising, mass tort litigation, and third-party funding for lawsuits is closely linked to rising insurance costs in the United States. Research by the American Tort Reform Association reveals that legal service providers allocated over $2.5 billion to 26.9 million advertisements in 2024 alone, marking a staggering increase in advertising across television, radio, and outdoor platforms since 2017. Television ad placements hit a peak in 2023, totaling 16.4 million — a 44% increase since 2017. Radio advertisements exceeded … Read more

Surge in Attorney Advertising and Third-Party Funding Raises Red Flags for Legal System Integrity, Experts Warn

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New York, NY – A recent report from the Insurance Information Institute highlights the booming rise in legal advertising across the United States and the substantial role of third-party litigation funding in shaping these trends. With attorney advertisements now a common sight, the industry reportedly spent over $2.5 billion on nearly 27 million ads in 2024. The surge reflects an ongoing shift in how legal services are marketed and funded. Data from the American Tort Reform Association reveals significant growth in advertising formats, including television, radio, and outdoor displays, particularly since 2017. Television ads reached … Read more

London International Awards Revives Chinese Creativity Award, Celebrating Global Excellence in Chinese-Language Advertising

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Las Vegas, Nevada – The London International Awards (LIA) has announced the relaunch of its LIA Chinese Creativity Award, the premier global competition that acknowledges outstanding creativity in the Chinese language. This initiative aims to celebrate exceptional work across various media forms, reinforcing LIA’s dedication to recognizing innovative advertising ideas that stem from Chinese-speaking territories worldwide. The newly revised awards program will accept submissions from any country, as long as the work is presented in Chinese. It will be judged exclusively by a panel of Chinese-speaking jurors who will evaluate entries between September 30 and … Read more