Avantex

Paris, France—Materra, a trailblazing British startup known for its innovative approach to cotton production, has been honored with the 2024 Avantex Fashion Pitch award. This young company has made significant strides in developing cotton cultivation solutions that are both adaptive to climate change and rooted in fair trade practices. Founded in 2019, Materra has quickly distinguished itself through a business model that promotes transparency and sustainability in the fashion industry. By connecting fashion brands like Mango, Ecoalf, and Positive Materials with cotton producers, Materra ensures that every link in the supply chain—from cultivation to consumer—is … Read more