U.S. Olympic Committee Sues Logan Paul’s Beverage Brand Prime Over Trademark Infringement Claims
Denver, CO — The U.S. Olympic and Paralympic Committee (USOPC) has taken legal action against Prime, the beverage company co-founded by internet personalities Logan Paul and KSI, for allegedly infringing on its trademarks. Filed in a federal court in Colorado on Friday, the lawsuit claims Prime used Olympic-related symbols and phrases on marketing materials for a drink promoted by basketball superstar Kevin Durant, an Olympic gold medalist. The lawsuit underscores a problematic scenario where the committee believes Prime deliberately misused trademarks like symbols and phrases associated with the Olympics to enhance the appeal of its … Read more