Fairlife Faces Allegations of Greenwashing in Class-Action Lawsuit Over Misleading Sustainability Claims
A class-action lawsuit has been filed against Fairlife, a popular milk brand owned by The Coca-Cola Company, alleging that the company misleads consumers about its sustainability and animal welfare practices. The complaint, lodged in a federal court in California, claims that Fairlife is profiting from consumer demand for cruelty-free and eco-friendly products while operating in ways that contradict those ideals. Acquired by Coca-Cola in 2020, Fairlife has positioned itself as a brand dedicated to ethical farming, water conservation, and animal welfare. However, plaintiffs assert that the company’s marketing is deceptive, citing video evidence of severe … Read more