Singapore – This year’s APAC Effie Awards have announced new leadership at the helm, with Mikimasa Hamamatsu and Stephanie Ng appointed as heads of the jury for the prestigious 2025 event. Hamamatsu, Division General Manager of Global Marketing at Nissan, and Ng, Global Head of Marketing for International Wealth and Premier Banking at HSBC, are set to bring their extensive expertise to the esteemed marketing effectiveness competition in Asia Pacific.
Hamamatsu is well-known for his dynamic approach to branding and marketing, having honed his skills across various global agencies such as TBWA and Saatchi & Saatchi, before taking on his current role at Nissan. His leadership is notably impacting Nissan, especially as the company makes pivotal moves towards electric mobility and enhanced digital experiences. By forging strategic partnerships with tech giants like Google and Meta, Hamamatsu is deeply involved in augmenting Nissan’s digital presence and utilizing data analytics to bolster consumer engagement.
When sharing his views on the new role, Hamamatsu expressed his enthusiasm for participating in an event that champions both creativity and strategic marketing outcomes. “It’s an incredible privilege to guide an event that focuses on the core of what we do in marketing today. Given the rapid evolution of our tools and platforms, our main ambition remains to connect with audiences emotionally and drive real-world success,” he stated.
Stephanie Ng, another veteran in the marketing domain, brings over two decades of experience in the consumer financial services and technology sectors. Before her tenure at HSBC, Ng led significant initiatives at Meta and held leadership roles at Standard Chartered and MasterCard. Known for her profound impact on global marketing strategies and her commitment to fostering diversity in the workplace, Ng has both judged and been celebrated by the Effies in previous years.
On her appointment, Ng remarked, “Taking on the role of head of jury at the APAC Effies is a great honor. This platform isn’t just about celebrating marketing success; it’s about setting a benchmark for innovation and excellence across Asia Pacific. I’m excited to see the inspiring campaigns that resonate deeply with consumers and achieve impressive business results.”
Now in its twelfth run, the APAC Effies are dedicated to awarding standout ideas that distinctly enhance marketing effectiveness. The awards are reputed to be the benchmark for achievement in marketing across the region, commending strategies that successfully blend creativity with measurable outcomes.
The announcement of additional jury members is anticipated shortly, promising an array of talented professionals to join Hamamatsu and Ng in deciding 2025’s top marketing campaigns.
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