Aussie

Sydney, Australia — A lively attempt by employees at tbh skincare to engage with popular culture through a TikTok trend backfired, escalating into a distracting social media uproar that drew severe online abuse, illustrating the unforeseen perils businesses face on digital platforms. The incident began innocently, with the skincare brand sharing a video featuring its workforce participating in a viral group introduction trend on TikTok. The light-hearted clip intended to spotlight the company’s vibrant office culture quickly attracted hateful comments, an outcome that caught the company off-guard. Rachel Wilde, the co-founder of tbh skincare, expressed … Read more