Exploring the Pros and Cons of Hotel Branding: Is Going Brandless a Better Choice?
Los Angeles, CA – Most leading hotel companies are constantly acquiring or creating new brands to expand their portfolio. Marriott, Hilton, IHG, Hyatt, and Accor, for example, have an extensive range of brands under their umbrella. While the choice to brand a hotel may seem obvious, there is another option that is often overlooked – operating a hotel without a brand. Branding a hotel comes with several benefits. First, it provides name recognition, making it easier for guests to choose a hotel they are familiar with. Hotel companies invest in traditional advertising, social media, and … Read more