Branding

NCAA Reaches Settlement in Multi-State NIL Lawsuit, Clearing Path for College Athletes to Profit from Personal Branding

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Nashville, Tenn. — A significant legal dispute concerning the rights of college athletes to profit from their own persona has reached a resolution. On Friday, the NCAA agreed to settle a lawsuit instigated by multiple states, including Tennessee, regarding its previous restrictions on athletes’ ability to monetize their name, image, and likeness (NIL). The essence of NIL arrangements is that they permit collegiate athletes to earn compensation through endorsements, appearances, and social media activities directly related to their personal brand. This shift signifies a departure from long-standing NCAA rules that strictly prohibited athletes from receiving … Read more

Visionaries Redefining Branding: The Minds Behind Tomorrow’s Top Campaigns

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In the rapidly evolving world of branding and marketing, standout leaders are shaping the future with their innovative approaches and unyielding commitment to authenticity. Highly skilled members of this year’s PRINT Awards jury are drawn from leading creative agencies and some of the most respected companies globally. These experts are instrumental in assessing complete brand campaigns and fostering a new wave of brand identity that resonates deeply in today’s market. In Brooklyn, TAVERN’s founder and chief creative officer Mike Perry has carved a niche in sectors like food, beverage, and hospitality through a dynamic and … Read more

Exploring the Pros and Cons of Hotel Branding: Is Going Brandless a Better Choice?

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Los Angeles, CA – Most leading hotel companies are constantly acquiring or creating new brands to expand their portfolio. Marriott, Hilton, IHG, Hyatt, and Accor, for example, have an extensive range of brands under their umbrella. While the choice to brand a hotel may seem obvious, there is another option that is often overlooked – operating a hotel without a brand. Branding a hotel comes with several benefits. First, it provides name recognition, making it easier for guests to choose a hotel they are familiar with. Hotel companies invest in traditional advertising, social media, and … Read more

Former Lawyer Escapes the Legal Grind and Finds Success as Personal Branding Strategist and Podcaster

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REYKJAVIK, Iceland – Ling Yah Wong, a former lawyer from Reykjavik, Iceland, made a career change after realizing that being a lawyer was not bringing her joy or fulfillment. Wong, 33, had worked as a lawyer for 10 years after graduating from law school. Initially, Wong thought she would major in English literature in college, but after advice from her school’s career advisors, she decided to study law. She started working at an international law firm after obtaining her law degree from the London School of Economics. While she initially enjoyed the work, her discomfort … Read more