Gore-Tex Hit with Lawsuit Over Alleged Sustainability Misrepresentations

A class action lawsuit has been filed against the Delaware-based outdoor apparel company W.L. Gore & Associates, accusing the maker of Gore-Tex products of making misleading environmental claims. The lawsuit alleges that the company’s sustainability initiatives are significantly over-promised, leading consumers to believe their products are more environmentally friendly than they are. The legal complaint, which spans 138 pages, contends that W.L. Gore & Associates has engaged in a form of deception known as “greenwashing.” This term describes a marketing approach in which a company conveys a false impression or provides misleading information about how … Read more

Maryland Takes Legal Action Against Gore-Tex Manufacturer Over Long-Term Environmental Damage

Baltimore, MD — The state of Maryland has filed a lawsuit against W.L. Gore & Associates, the company known for its creation of Gore-Tex, citing longstanding environmental contamination concerns. According to the lawsuit, the company has been discharging hazardous perfluoroalkyl and polyfluoroalkyl substances, collectively known as PFAS, into the state’s water systems for decades. The lawsuit, initiated by Maryland’s Attorney General Anthony Brown, asserts that W.L. Gore & Associates failed to manage and dispose of the PFAS responsibly, thereby violating state environmental laws and jeopardizing public health. These chemicals, branded as “forever chemicals” due to … Read more