Tom Kinsella of AIB Group Takes the Helm as Jury Chair for 2024 Effie Awards Ireland, Bringing Expertise and Creativity to the Gold Standard of Marketing Effectiveness

Dublin, Ireland – The Effie Awards, regarded as the global benchmark for marketing effectiveness accolades, have been honoring outstanding creative campaigns for over half a century. These awards celebrate all forms of marketing that contribute to the success of a brand. Today, the Irish Advertising Practitioners Institute (IAPI) is pleased to announce that Tom Kinsella, the managing director of AIB Group’s homes division, will assume the role of Effie Awards Ireland Jury chair for 2024. Kinsella will replace Damian Devaney, who provided invaluable guidance and support during the establishment of Effie Awards Ireland and chaired the jury in 2021 and 2023.

As the head of the AIB mortgage business, which includes AIB, EBS, and Haven, Kinsella brings extensive experience to the role. He joined AIB in 2012 as the group marketing director and was appointed chief marketing officer in 2015. Before his tenure at AIB, Kinsella held various roles at Diageo, where he worked on renowned brands like Guinness and Baileys across Europe, Asia, and the Americas.

Expressing his enthusiasm for the position, Kinsella stated, “I strongly believe in the power of creativity to drive business performance, and the Effie Awards exemplify the most effective marketing campaigns. I am excited to review this year’s entries, celebrate their achievements, and learn from them.”

Alongside Kinsella’s appointment, the Effie Awards Ireland Steering Group has expanded to include new members, while retaining some existing ones. This group plays an essential role in supporting IAPI’s advocacy for these prestigious international awards in the Irish market and providing expertise to the Effie program. The Steering Group Members for Effie Awards Ireland 2024/2025 are as follows:

– Charley Stoney, CEO, IAPI
– Katherine Ryan, program director, IAPI
– Margaret Gilsenan, chief strategy officer, Boys + Girls
– Mark Brennan, head of marketing, Allianz
– Nicky Doran, marketing strategist
– Nichola Mullen, fundraising director, Pieta House
– Dael Wood, head of consulting, Dentsu
– Shane Lynch, head of marketing, Musgrave Group
– Damian Hanley, creative director, F&B Huskies

Stepping down from the Steering Group after three years of invaluable support and knowledge are Neal Davies, chairman of TBWA/BBDO, Geraldine Jones, managing director of Publicis, and Jonathan Conlon, chief operating officer of Group M.

In response to Kinsella’s appointment, Charley Stoney, CEO of IAPI, expressed her delight, highlighting the valuable support and leadership provided by industry legends like Damian Devaney and Tom Kinsella. Stoney also conveyed her gratitude to the Steering Group members and looked forward to their continued collaboration in raising awareness and participation in this vital program for Irish agencies and marketers.

The Effie Awards Ireland, now in their third year, celebrate the most effective marketing campaigns. Winning an Effie is not only a testament to marketing excellence but also proof of the industry’s ability to drive business growth for clients. These winning campaigns demonstrate the power of compelling storytelling in delivering meaningful results.

An event is scheduled for February 29th to kick off this year’s Effie Awards Ireland, providing information for those interested in participating. Further details will be announced soon.

Effie Awards Ireland receives support from An Post Commerce, DMG Media, ESB, and RTÉ Media Sales.