Advertising

Maryland’s Digital Advertising Tax Faces Legal Setback as Court Declares It Unconstitutional

by

An appellate court in Maryland recently invalidated a segment of the state’s digital advertising tax, marking a significant shift in the regulation of online advertising revenue. The court’s decision arose from a legal challenge that claimed the tax disproportionately affected companies involved in digital advertising compared to traditional businesses. The law, enacted in 2021, imposed a tax on gross revenues generated by certain advertising services, which critics argued was unfairly burdensome on digital platforms. Plaintiffs, which included national advertisers and technology firms, contended that the tax violated constitutional provisions by imposing an undue economic burden … Read more

Judge Reduces Major False Advertising Verdict Against Natera, Company Plans Appeal

by

SAN FRANCISCO — A federal judge has reduced a substantial jury award against Natera, a cancer screening company, but declined to grant the firm’s request for a new trial. U.S. District Judge Edward Chen decreased the jury’s original award of $292.5 million for false advertising by $5.5 million on Monday. Following the court’s decision, Natera announced plans to appeal. The case stems from a ruling made by a jury in San Francisco last year, which found in favor of Guardant Health, determining that Natera should compensate its competitor with $75 million in future damages and … Read more

Legal Advertising Under Scrutiny: Court Demands Insights into Aggressive Campaign in Cancer Lawsuit Against Terumo

by

JEFFERSON COUNTY, Colo. — Legal advertising has become a striking force in recent years, with expenditures climbing to an estimated $2.4 billion in 2023 alone. This trend is underscored by an ongoing personal injury case that has drawn attention to the advertising tactics of a law firm representing plaintiffs who allege serious health risks from ethylene oxide emissions at a medical sterilization facility. The case involves Edelson, P.C., which is pursuing litigation on behalf of individuals claiming injuries linked to suspected carcinogenic emissions from Terumo BCT Sterilization Services, Inc. The Jefferson County District Court is … Read more

"Dentsu Digital’s ‘Sato 2531’ Claims Prestigious Best of Show at 2025 New York Festivals Advertising Awards"

by

New York, NY — The New York Festivals Advertising Awards has unveiled its winners for 2025, highlighting innovative campaigns from renowned agencies worldwide. The announcement comes after a rigorous evaluation process led by Executive Jury President Javier Campopiano, who assembled a distinguished panel of creative leaders to analyze this year’s submissions. This year’s Executive Jury reviewed a variety of shortlisted entries, showcasing the creativity and impact of advertising campaigns in multiple categories. After thoughtful deliberation, they awarded the prestigious Best of Show title and recognized outstanding work with a range of accolades, including eight Grand … Read more