Brand

Unlocking Brand Power: Top Design Experts Gather to Judge Revolutionary Packaging at the 2025 PRINT Awards

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In the realm of consumer goods, the initial interaction between a product and its potential buyer is often silent yet significant. This first impression is not made through taste, smell, or performance, but through packaging. A well-designed package not only embodies the product it contains but also communicates the ethos of the brand, ensuring protection and functionality while setting the stage for consumer experience. From the contours of a bottle to the colors of a wrapper, effective packaging goes beyond mere aesthetics; it performs a pivotal role in guiding consumer choices and fostering brand loyalty. … Read more

Meghan Markle Announces New Name for Lifestyle Brand Amid Trademark Tangles

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Meghan Markle, the Duchess of Sussex, recently unveiled a new name for her lifestyle brand, transitioning from “American Riviera Orchard” to “As Ever.” This change, aimed at allowing her business to encompass more than just local products from her area, has led to potential trademark conflicts. In a video announcement earlier this week, Meghan explained that the original name felt restrictive, tying the brand solely to products native to her local region. Following her announcement, it emerged that two existing businesses — a clothing company in New York and a wedding photographer in Arizona — … Read more

Marketing Maestros: The One Show 2025 Announces Esteemed Jury for CMO Pencil Award, Championing Creative Excellence in Brand Growth

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New York, NY – In a gathering of creative marketing elite, The One Show 2025 prepares to honor the most exceptional marketers with the esteemed CMO Pencil award. This coveted accolade celebrates marketing leaders who have seamlessly integrated creativity into their strategies to amplify brand strength and propel business growth. Revolving around the core of innovation in marketing, this year’s jury panel comprises a notable assembly of industry leaders. These include Tyler Bahl of Activision in Los Angeles, Leslie Berland from Verizon in New York, Sofia Colucci at Molson Coors based in Chicago, and Adam … Read more

Jury Awards $5 Billion to Victims Sickened by Las Vegas-Based Real Water Brand

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LAS VEGAS, Nev. — In a landmark decision, a jury in Clark County has awarded over $5 billion in damages to victims who suffered illnesses from consuming Real Water, a Las Vegas-based product. This legal outcome marks one of the most substantial judgments in a case concerning health issues linked to a consumer product. The compensation has been allocated to a group that includes 30 individuals and several companies. These plaintiffs reported both physical and psychological injuries resulting from the consumption of Real Water, a beverage that was marketed as a health-enhancing product. This verdict … Read more