Meghan Markle Announces New Name for Lifestyle Brand Amid Trademark Tangles
Meghan Markle, the Duchess of Sussex, recently unveiled a new name for her lifestyle brand, transitioning from “American Riviera Orchard” to “As Ever.” This change, aimed at allowing her business to encompass more than just local products from her area, has led to potential trademark conflicts. In a video announcement earlier this week, Meghan explained that the original name felt restrictive, tying the brand solely to products native to her local region. Following her announcement, it emerged that two existing businesses — a clothing company in New York and a wedding photographer in Arizona — … Read more