Greenwashing

Fairlife Faces Allegations of Greenwashing in Class-Action Lawsuit Over Misleading Sustainability Claims

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A class-action lawsuit has been filed against Fairlife, a popular milk brand owned by The Coca-Cola Company, alleging that the company misleads consumers about its sustainability and animal welfare practices. The complaint, lodged in a federal court in California, claims that Fairlife is profiting from consumer demand for cruelty-free and eco-friendly products while operating in ways that contradict those ideals. Acquired by Coca-Cola in 2020, Fairlife has positioned itself as a brand dedicated to ethical farming, water conservation, and animal welfare. However, plaintiffs assert that the company’s marketing is deceptive, citing video evidence of severe … Read more

Class-Action Lawsuit Accuses Proctor & Gamble of ‘Greenwashing’ Charmin’s Eco-Friendly Claims

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SEATTLE — A new class-action lawsuit has been initiated against Proctor & Gamble (P&G), challenging the company’s environmental claims about its popular Charmin toilet paper brand. Filed in the U.S. District Court for the Western District of Washington, the lawsuit accuses P&G of engaging in “greenwashing” practices by falsely marketing Charmin as an environmentally responsible product. The plaintiffs in the case argue that P&G’s “Keep Forests as Forests” and “Protect-Grow-Restore” campaigns misleadingly suggest that the product sources from sustainably managed forests. Contrarily, the lawsuit claims the majority of Charmin’s toilet paper is produced using wood … Read more