Marketers

Trailblazing Marketers Unite: Meet the Elite Jury for the 2025 Effie Awards South Africa

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Johannesburg, South Africa — The 2025 Effie Awards South Africa has unveiled the distinguished panel of industry experts who will serve on its Grand Jury, responsible for assessing this year’s top Gold-winning campaigns. This esteemed group is tasked with the critical role of determining which of these campaigns may be worthy of the prestigious Grand Effie, awarded only to those that demonstrate exceptional marketing effectiveness. The Grand Effie is not awarded annually; it is given only when a campaign exhibits clear, measurable results and a lasting impact. The 2025 jury will convene in person on … Read more

Malaysia’s Top Marketers Converge for the Rigorous 16th Annual Effie Awards: A Battle for Advertising Excellence

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KUALA LUMPUR, MALAYSIA — The 16th edition of the Malaysia Effie Awards is currently in motion, marking another celebrated year where the best in marketing effectiveness are acknowledged. Initially founded in New York in 1968, the Effie Awards have become a symbol of excellence recognized by advertisers and agencies around the world. Known for its challenging criteria, the Effie award holds a reputation for being one of the industry’s most prestigious accolades. “Winning an Effie Award reflects a deep comprehension of market challenges and the ability to transform insights into compelling campaigns that yield successful … Read more

Oklahoma Attorney General Files Lawsuit Against Natural Gas Marketers Seeking Billions in Recovery for Oklahomans

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Oklahoma Attorney General Gentner Drummond is taking legal action against natural gas marketers in hopes of recovering billions of dollars for Oklahomans. Following the winter storms in 2021, which caused a spike in gas and oil prices, Drummond is determined to prevent a repeat scenario as severe winter weather approaches. He believes that filing a lawsuit will serve as a means to protect the state and its residents from exploitative practices. Drummond stated that the lawsuit has the potential to recover several billion dollars owed to Oklahomans as a result of rate hikes that occurred … Read more