Marketing

Unveiling the Secrets of Award-Winning Marketing: Insights from Industry Leaders at SMARTIES 2023

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Bengaluru, India — MMA Global India recently held sessions for the 14th edition of SMARTIES, uniting leading chief marketing officers, industry innovators, and marketing professionals. The discussions aimed to illuminate the qualities that distinguish exceptional marketing campaigns from the rest. Throughout the conversations, one theme emerged: marketing effectiveness is rapidly changing. Nevertheless, the foundational elements of successful marketing—clarity, impactful storytelling, and insightful analysis—remain unchanged. Notable speakers participating in the event included Ashish Tiwari from Home Credit, Ashish Bajaj of Narayana Health, Deepali Naair of CKA Birla Group, and others. The gathering attracted a diverse roster … Read more

Lawsuit Unveils USDA’s Alleged Deception in Beef Industry Marketing as Environmental Concerns Rise

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WASHINGTON — The Animal Legal Defense Fund (ALDF) and Earthjustice are taking legal action against the U.S. Department of Agriculture (USDA) over its failure to respond to a Freedom of Information Act (FOIA) request regarding the Beef Checkoff program. This federal initiative directs millions into the advertising efforts of the beef industry each year. ALDF submitted its request in January 2025, but the Agricultural Marketing Service (AMS), a USDA agency, did not comply within the mandated 20-business-day timeframe. The lawsuit seeks to obtain crucial information that would clarify the USDA’s involvement in promoting agricultural practices … Read more

Malaysia’s NEXT Awards 2025 Unveils Star-Studded Jury to Celebrate Marketing Innovation and Excellence

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Kuala Lumpur, Malaysia – Industry leaders in marketing have come together as the jury for the inaugural NEXT Awards Malaysia 2025. The awards aim to celebrate exceptional marketing campaigns and innovative strategies that exemplify creativity and influence within the sector. Designed to illuminate forward-thinking work in marketing, the NEXT Awards Malaysia 2025 is a prestigious platform for professionals, agencies, and organizations to showcase their contributions to the evolving marketing landscape. This initiative is poised to recognize those who are pioneering impactful strategies in Malaysia. The jury panel features a distinguished group of marketing professionals, each … Read more

Top Marketing Minds Set to Judge 2025 AME Greater China Awards: Pioneers in Advertising Gather to Elevate Industry Standards

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Shanghai, China — The AME Awards, which has spent over three decades celebrating the pinnacle of marketing and advertising effectiveness, has recently unveiled its prestigious lineup for the 2025 AME Greater China Awards Executive Jury. This notable gathering will critically assess some of the most result-oriented and innovative campaigns of the year. The Executive Jury, composed of distinguished leaders from both agencies and brands, is celebrated for its discerning ability to identify campaigns that not only capture creativity but also drive significant market results. The panel is composed of individuals known for their trailblazing strategies … Read more