Marketing

The Essential Guide to Thriving in the Legal Industry: Why Lawyers Must Master Business Development and Marketing in 2024 and Beyond

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Los Angeles, CA – Lawyers today need to prioritize business development and marketing to thrive in the legal industry of 2024 and beyond. Simply being a skilled attorney is no longer sufficient. The modern lawyer must also possess strategic marketing acumen and excel in building personal brands. Effective marketing strategies not only attract clients but also establish a solid reputation and cultivate valuable connections and referral sources. Whether you are a partner or an associate, understanding and implementing these strategies is crucial to success. For law associates, mastering business development and marketing is imperative from … Read more

Former Santé Ventures Marketing Director Faces Dilemma: Settle for Fraction of $1.5 Million Verdict or Prepare for New Damages Trial

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Austin, Texas – A former marketing director for Santé Ventures, a prominent venture capital firm, has been faced with a difficult decision after winning a $1.5 million jury verdict over unpaid bonuses. Youngjoo Rhee must now choose between accepting a fraction of the awarded amount or preparing for a new trial to seek further damages. During the trial, evidence revealed that Rhee was entitled to a $750,000 bonus based on her successful efforts to secure a $75 million investment from a pension fund. However, she was only paid a bonus of $300,000, according to Judge … Read more

Lawsuit Targets Hershey’s Deceptive Marketing of Reese’s Halloween Candy Packaging

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Tampa, Florida – A $5 million class-action lawsuit has been filed against Hershey’s, alleging deceptive marketing practices for its Reese’s Halloween candy. The lawsuit was filed in December in the Middle District of Florida by Cynthia Kelly, who claims that the packaging of Reese’s Peanut Butter Pumpkins misrepresented the product. According to the lawsuit, Kelly purchased a package of Reese’s Peanut Butter Pumpkins from an Aldi’s grocery store in Hillsborough County. The packaging featured a “cute looking carving of a pumpkin’s mouth and eyes,” but when Kelly opened the candy at home, she discovered that … Read more