EU Takes Action Against Shein for Deceptive Pricing Practices Amid Growing Scrutiny of Chinese E-Retailers
Brussels, Belgium – The European Commission has identified significant violations of consumer protection laws by the Chinese e-commerce platform Shein, renowned for its low-cost offerings, following a comprehensive investigation conducted in collaboration with national consumer protection agencies. Investigators determined that Shein employs deceptive pricing tactics, including misleading original prices and the use of perpetually resetting countdown timers designed to create a false sense of urgency among shoppers. These practices entice consumers to make purchases under the impression they are securing legitimate bargains. In addition to pricing issues, the Commission’s report highlighted serious transparency shortcomings on … Read more