X Escalates Battle Against Ad Revenue Loss, Names Twitch in Latest Legal Move
SAN FRANCISCO — X, the social media company formerly known as Twitter and led by Elon Musk, has expanded its legal battle by adding Twitch, the popular streaming service owned by Amazon, as a defendant in its ongoing lawsuit concerning an alleged advertising boycott. The lawsuit claims that certain organizations have conspired to financially damage X by encouraging advertisers to pull their campaigns from the platform. The legal action by X, initiated this year, originally targeted a nonprofit named Media Matters along with other entities, accusing them of orchestrating a reduction in advertising revenue through … Read more