Gore-Tex Hit with Lawsuit Over Alleged Sustainability Misrepresentations
A class action lawsuit has been filed against the Delaware-based outdoor apparel company W.L. Gore & Associates, accusing the maker of Gore-Tex products of making misleading environmental claims. The lawsuit alleges that the company’s sustainability initiatives are significantly over-promised, leading consumers to believe their products are more environmentally friendly than they are. The legal complaint, which spans 138 pages, contends that W.L. Gore & Associates has engaged in a form of deception known as “greenwashing.” This term describes a marketing approach in which a company conveys a false impression or provides misleading information about how … Read more