Television legal ads have become a valuable tool for general counsel in predicting the next big mass tort categories. By tracking these commercials that solicit plaintiffs for mass torts, legal departments can gain early insight into emerging trends and assess the plaintiffs’ bar’s interest in product litigation categories.
Last year, plaintiffs’ lawyers spent approximately $59 million on environmental contamination cases, making it the industry sector with the highest spending on television legal ads. This information provides general counsel with a clear indication of where the plaintiffs’ bar’s focus lies.
Moreover, the analysis of television legal ads can reveal recent upticks in mass tort ads for specific products. For example, in January alone, there was a notable increase in ads related to hernia mesh, airbag inflators, and hair straightening products. This data can serve as a valuable indicator for general counsel to anticipate potential mass tort litigation in these product categories.
By closely monitoring television legal ads, corporate legal departments can stay ahead of the curve and proactively respond to emerging threats. This early warning system allows general counsel to allocate appropriate resources, develop strategies to mitigate risks, and stay informed about the litigation landscape in their respective industries.
It’s important for general counsel to recognize the significance of television legal ads as a radar for mass tort categories. By leveraging this information, they can effectively navigate the evolving legal landscape and protect their organizations from potential liabilities.
In conclusion, tracking television legal ads can provide general counsel with valuable insights into emerging mass tort trends and the plaintiffs’ bar’s focus areas. By utilizing this information, legal departments can take proactive measures to protect their organizations and effectively manage litigation risks.