TV Legal Ads: An Early Warning for Corporate Counsel in Mass Tort Cases
Television legal ads have become a valuable tool for general counsel in predicting the next big mass tort categories. By tracking these commercials that solicit plaintiffs for mass torts, legal departments can gain early insight into emerging trends and assess the plaintiffs’ bar’s interest in product litigation categories. Last year, plaintiffs’ lawyers spent approximately $59 million on environmental contamination cases, making it the industry sector with the highest spending on television legal ads. This information provides general counsel with a clear indication of where the plaintiffs’ bar’s focus lies. Moreover, the analysis of television legal … Read more