Class Action Lawsuit Against Estee Lauder’s Virtual “Try-On” Tool Dismissed, Raises Questions on Biometric Privacy Protection
Chicago, Illinois – A proposed class action lawsuit against Estee Lauder, accusing the beauty company of violating Illinois’ biometric privacy law with its virtual “try-on” tool, has been dismissed by U.S. District Judge Lindsay Jenkins. The lawsuit alleged that Estee Lauder, along with its subsidiary brands like Bobbi Brown, Smashbox, and Too Faced, collected facial scans without obtaining proper consent. The legal action also involved Perfect Corp, the Taiwanese company responsible for developing the technology behind the virtual try-on tool. Judge Jenkins ruled that the plaintiffs failed to provide evidence that Estee Lauder could link … Read more