Branding

Musk’s X Corp Reaches Settlement in Trademark Dispute Over ‘X’ Branding with Ad Agency

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San Francisco, California — X Corp, the parent company of the social media platform known as X, has reached a settlement with a mass-tort advertising agency regarding a trademark dispute over the use of the letter “X.” The legal conflict centered on the agency’s claim that it held rights to the trademark, which includes a range of services in the advertising domain. The settlement provides a resolution after months of legal back-and-forth. The agency, which has been active in promoting legal services, initially filed the lawsuit alleging that its established use of “X” in connection … Read more

Portland Pickles and Disney Settle Trademark Dispute After Three-Month Battle Over ‘Pickles’ Branding

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Portland, Oregon – The Portland Pickles baseball team has finalized a settlement agreement with the Walt Disney Company, almost three months after initiating legal action over trademark infringement. The specific terms of the settlement, including any financial arrangements, remain undisclosed according to recent court filings. The dispute erupted on May 7, 2024, when the Portland Pickles filed a lawsuit in the U.S. District Court for Oregon. The team claimed that Disney infringed their trademark with its animated series “Win or Lose,” which debuted on February 19, 2024. The show features a fictional softball team known … Read more

NCAA Reaches Settlement in Multi-State NIL Lawsuit, Clearing Path for College Athletes to Profit from Personal Branding

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Nashville, Tenn. — A significant legal dispute concerning the rights of college athletes to profit from their own persona has reached a resolution. On Friday, the NCAA agreed to settle a lawsuit instigated by multiple states, including Tennessee, regarding its previous restrictions on athletes’ ability to monetize their name, image, and likeness (NIL). The essence of NIL arrangements is that they permit collegiate athletes to earn compensation through endorsements, appearances, and social media activities directly related to their personal brand. This shift signifies a departure from long-standing NCAA rules that strictly prohibited athletes from receiving … Read more

Visionaries Redefining Branding: The Minds Behind Tomorrow’s Top Campaigns

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In the rapidly evolving world of branding and marketing, standout leaders are shaping the future with their innovative approaches and unyielding commitment to authenticity. Highly skilled members of this year’s PRINT Awards jury are drawn from leading creative agencies and some of the most respected companies globally. These experts are instrumental in assessing complete brand campaigns and fostering a new wave of brand identity that resonates deeply in today’s market. In Brooklyn, TAVERN’s founder and chief creative officer Mike Perry has carved a niche in sectors like food, beverage, and hospitality through a dynamic and … Read more