Quebec Government Proposes Stricter French Signage Regulations to Preserve Cultural Identity
MONTREAL, QUEBEC – The government of Quebec recently proposed draft regulations that would enforce a “French first and predominant” policy for outdoor commercial signs in the province. Spearheaded by Minister of the French Language Jean-François Roberge, the regulations specifically target signs containing non-French trademarks, such as Canadian Tire or Second Cup. Under the current law, non-French trademarks are allowed as long as they are accompanied by a generic term or description of the products or services offered. However, the proposed regulations aim to replace this rule with a requirement for French to have a “markedly … Read more