Ubisoft Faces Lawsuit Over Alleged Sharing of User Data with Meta, Citing Privacy Violations
San Francisco, CA — A recent legal filing in California has placed Ubisoft, a prominent video game developer, in the crosshairs of a class-action lawsuit. The lawsuit, initiated by two American citizens on October 3, 2024, in the U.S. District Court for the Northern District of California, alleges that Ubisoft has infringed on user privacy by sharing personally identifying information (PII) with social media giant Meta, formerly known as Facebook. The claim centers on accusations that Ubisoft’s use of Meta’s Pixel technology—a tool used to track and gather data on the behavior of website visitors—has … Read more