California Sets Groundbreaking AI and Performer Rights Laws: New Measures to Shield Artists from Unauthorized Digital Replicas
Sacramento, CA – California has positioned itself at the forefront of safeguarding performers in the era of generative artificial intelligence. Governor Gavin Newsom signed two landmark bills into law on September 17, 2024, strengthening the rights of both deceased and living performers against unauthorized uses of their digital likenesses or voices. These groundbreaking legislations, Assembly Bill 1836 and Assembly Bill 2602, address the increasing use of AI to create eerily realistic digital replicas in film, music, and television, which could potentially exploit performers’ likenesses without their consent. The new laws, which are scheduled to take … Read more