Direct Mail Marketing in California Faces New Rule: Mandatory Advertisement Disclosure on Envelopes Starting 2025
As marketing norms evolve, many businesses are shifting their focus from phone calls to direct mail, considered a less intrusive and regulation-bound method of reaching consumers. However, marketers aiming their strategies toward Californians need to take note of a new regulatory curve that takes effect on January 1, 2025. This rule, originating from State Bill 1096, mandates specific declarations be prominently displayed on envelopes of physical mail soliciting consumer financial products or services. California, known for its strict consumer protection laws, continues its reputation by enforcing these new directives, specifically designed to mitigate arguably deceptive … Read more