Marketing

Excellence in Experiential Marketing: WOW Awards Asia Celebrates 16th Edition with Prestigious Jury and Expanded Categories

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Mumbai, India – Renowned for celebrating innovation and excellence in the realm of event marketing and management, the WOW Awards Asia is gearing up for its 16th installment. Slated for June 20-21, 2025, this prestigious event will be hosted at the JIO World Convention Centre, inviting entries from luminaries in the fields of experiential marketing, MICE, live entertainment, and the wedding industry. This edition of the awards has opened its doors to participants in 106 categories across five groups. These include Experiential Marketing Awards, Experiential Celebrations Awards, Experiential Tech Awards, Hotel & Venue Awards, and … Read more

AMPLIFY Expands Into Mass Torts, Aims to Connect Victims with Justice Through Innovative Legal Marketing

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MIAMI, March 31, 2025 — AMPLIFY, a leading legal marketing agency renowned for its innovative use of video and digital strategies, is broadening its service offerings into the mass torts domain. This move aims to assist prominent law firms in acquiring suitable clients to tackle significant cases involving defective products, drugs, sexual abuse, environmental contamination, among other grievances. Matthew Salvato, the CEO of AMPLIFY, expressed the agency’s commitment to meaningful engagement in this specialized area of law. “This expansion isn’t merely about lead generation. It’s about connecting with individuals who have endured real suffering and … Read more

Unlocking the Future of Legal Marketing: Innovative Strategies for Law Firms in 2025

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As the legal field becomes increasingly competitive, law firms are seeking innovative marketing strategies to distinguish themselves and attract potential clients. With the digital landscape evolving, personal injury and mass tort lawyers particularly find that creative and tech-forward marketing tactics are essential for survival and growth. One pivotal aspect in today’s legal marketing is Search Engine Optimization (SEO). SEO enhances a law firm’s online visibility, making them the first contact for potential clients seeking legal assistance. This digital strategy involves optimizing website content with relevant keywords such as “personal injury lawyers near me” or “car … Read more

Nissan and HSBC Marketing Leaders to Chair 2025 APAC Effie Awards Jury, Championing Innovation and Business Impact

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Singapore – This year’s APAC Effie Awards have announced new leadership at the helm, with Mikimasa Hamamatsu and Stephanie Ng appointed as heads of the jury for the prestigious 2025 event. Hamamatsu, Division General Manager of Global Marketing at Nissan, and Ng, Global Head of Marketing for International Wealth and Premier Banking at HSBC, are set to bring their extensive expertise to the esteemed marketing effectiveness competition in Asia Pacific. Hamamatsu is well-known for his dynamic approach to branding and marketing, having honed his skills across various global agencies such as TBWA and Saatchi & … Read more