U.S. Court Advances FTC Lawsuit Against Kochava Over Sensitive Geolocation Data Sales
BOISE, Idaho – A federal judge recently ruled against Kochava Inc., a digital marketing data brokerage, allowing a lawsuit filed by the Federal Trade Commission (FTC) to proceed. The FTC has accused Idaho-based Kochava of selling mobile device geolocation data that allegedly could be used to track individuals to sensitive locations without their consent. The decision came down from U.S. District Judge B. Lynn Winmill of the District of Idaho on February 3, 2025. In his ruling, Judge Winmill found sufficient grounds to explore if Kochava’s transactions potentially breached privacy expectations, siding with the FTC’s … Read more